Insidiously, unnoticed, something has infiltrated our collective consciousness. I speak, of course, of the word 'awww', in its multifarious, multiple-doubleyoued avatars. It's everywhere, waiting to make you cringe and bemoan the cultural morass we inhabit.
Cricket commentary, I noted happily - apart from Shane Warne's entirely acceptable "Aw, look mate," which possesses none of the fluttery-eyelashed connotations of its more copiously-doubleyoued cousins - was about the only thing in the universe free of its pernicious influence.
Until today, that is, when it emerged without warning from the unexpected lips of Laxman Sivaramakrishnan, when Gautam Gambhir drove Muttiah Muralitharan down the ground just after lunch.
Life as we know it will never be the same again.


